In this episode of Press Play, I want to say something that might sound a little backwards at first: we don’t actually need more podcasts. We don’t need more information. What we really need is more you. More real opinions. More lived experience. More personality. More honesty.

If you’re starting a podcast or already have one and you’re wondering why it’s not resonating, why it feels flat, or why traction feels slow, this episode is for you. The truth is, authority doesn’t come from pumping out information or trying to sound like an expert every single episode. We already have Google. We already have AI. We already have endless how-to content. What people connect to is perspective.

I talk about a client I worked with who made a massive shift when she stopped treating her podcast like a lecture and started showing up as a real human. The moment she allowed herself to be vulnerable, to share stories instead of just teaching, everything changed. Her podcast finally sounded like her, and that’s when it started working.

I also share why authenticity has been the biggest reason I’ve avoided bad-fit clients over the years. I don’t try to be polished. I don’t hide how I talk, what I believe, or how I work. That means people either resonate with me or they don’t—and that’s a good thing. Your podcast should act as a filter, not a performance.

This episode is a reminder that you don’t need to compete on information. You don’t need to be more educational than everyone else. You need to be more you. Your stories, your opinions, your way of seeing the world—that’s what separates your podcast from every other one in your category.

If you’ve been holding back, trying to sound “professional,” or editing your personality out of your podcast, let this be your permission to stop. We don’t need another generic show. We need your voice, exactly as it is.