A fast tour of “zags” that earn attention and still drive understanding. We break down PostHog’s playful desktop motif, PlanetScale’s crisp text-first launch page, why Tempo’s eye candy misses the mark, and a scrappy direct mail play from Browserbase. We close with hiring tactics to separate real operators from smooth talkers.

A fast tour of “zags” that earn attention and still drive understanding. We break down PostHog’s playful desktop motif, PlanetScale’s crisp text-first launch page, why Tempo’s eye candy misses the mark, and a scrappy direct mail play from Browserbase. We close with hiring tactics to separate real operators from smooth talkers.

35: ZAG HARDER while others ZIG

Every week, Gonto &amp; Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

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Marketing

Every week, Gonto & Hank boil down the most important product, growth, and marketing learnings from what’s happening in dev tools

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35: ZAG HARDER while others ZIG

35: ZAG HARDER while others ZIG