In this episode of The SaaS CFO Podcast, we welcome Yana Lapitskaya, the CEO and co-founder of YAI, an innovative platform designed to enhance the quality of AI-generated marketing content. With over 15 years in marketing and a successful agency exit under her belt, Yana shares her journey from agency founder to SaaS startup leader, and how her hands-on experience shaped her vision for YAI. 

Yana discusses the challenges marketers face with AI-produced content and explains how YAI’s tools improve brand voice, clarity, SEO, and prepare businesses for the changing landscape of AI-enabled search. She also offers a behind-the-scenes look at building her team, refining the product, and developing go-to-market strategies that resonate with both agencies and enterprise brands. 

Tune in to hear valuable lessons on early-stage SaaS fundraising, product activation metrics, and the drive it takes to launch and grow a tech company. Whether you're a marketer, founder, or SaaS enthusiast, this episode is packed with actionable insights and inspiration from a leader at the forefront of marketing technology. 

Show Notes:  

00:00 Marketing Expert in Tech Innovation 

05:48 "Multi-Brand Marketing Efficiency" 

09:46 Dual Approach Market Strategy 

11:58 "Challenges of Bootstrapping and Scaling" 

16:07 Key Metric: Activation Rate 

17:31 Startup Focus: User Value & AI Integration 

Links: 

SaaS Fundraising Stories: https://www.thesaasnews.com/news/yai-secures-250-000-in-seis-funding 

Yana Lapitskaya’s LinkedIn: https://www.linkedin.com/in/yanalapitskaya/ 

YAi’s LinkedIn: https://www.linkedin.com/company/yai-digital/ 

YAi’s Website: https://yai.digital/ 

To learn more about Ben check out the links below: 

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SaaS Metrics courses here: https://www.thesaasacademy.com/ 

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout 

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray