Fran Maier, the Founder & CEO of BabyQuip and Co-Founder of Match.com, joins the show to share her journey from starting the 1st online dating site to creating the #1 baby gear rental service for traveling families. Hear how to keep your business simple, how to build a business powered by moms, how BabyQuip started partnering with Vrbo, how to define your ideal customer avatar, and the best things to do in Santa Fe. Connect with Fran at BabyQuip.com and on LinkedIn