This podcast interview focuses on transforming how B2B companies leverage customer interactions for growth. My guest is Krishna Raj Raja, CEO of SupportLogic. 

From his early days as one of VMware's first support engineers, Krishna discovered something the industry had missed - the most valuable customer insights were being lost in departmental silos. Yet instead of accepting conventional solutions, he chose to build something the market initially rejected but customers immediately embraced.

This inspired me, and hence I invited Krishna to my podcast. We explore the counterintuitive approach of building a B2B software company by deliberately ignoring what investors and the market considered essential. His journey reveals how challenging established industry assumptions can uncover massive business opportunities that others miss, while creating natural barriers to competition through a unique product philosophy.

Here is a quote that captures one of Krishna's most striking business lessons: 

"If customers are excited and investors are not seeing it, this is the right opportunity to go after, because this is an opportunity they're not going to fund." 

By listening to this podcast you will learn:

For more information about the guest from this week: 

Krishna Raj Raja 

Website: supportlogic.com 

Book: supportexperience.ai

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