GTM Made Simple

354: How to Build a Strong ABM Program That Scales Successfully w/ Shellie Smith


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In this #TakeoverTuesday episode of the #FlipMyFunnel podcast, I (Steve Watt) interviewed Shellie Smith, America's lead for account based marketing at Autodesk, to find out how she and her team were able to build and scale their AMB program, quickly and successfully.

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GTM Made SimpleBy Sangram Vajre

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