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355: Fan Mail Fridaaaaaaaaaaaaaay
Happy Fan Mail Friday, everyone! You guys rock, as always. On episode 355 of The Solopreneur Hour we’ve got fan mail Friday: I take your questions and provide the answers.
If you want to join in the festivities find my weekly question request in our Proudly Unemployable Facebook group here. Til then enjoy this edition of The Solopreneur Hour!
More About Fan Mail Friday
Karen
Q: A few weeks ago I saw my first ever Instagram ad… Have you seen any yet?
A: Yes I have!
Q: What does it mean for people using instagram to promote their business that the platform now has ads?
A: It means for people who learn and are early adopters they probably can do a lot of good promotion with these ads.
Q: Will it change anything on Instagram?
A: Yes I imagine it will change everything. The engagement we get now will go down unless you pay to promote that post.
Kinch Reindl
Q: What Facebook page type do you recommend for podcasters? The entertainment category would seem like the logical place since it has options like ‘radio station’ but they don’t have ‘podcast’ in there.
A: Good question. I put Entertainer on mine, I don’t know all the different types. I think you have to go with the content of your show. If your show is about auto racing then sports figure would be appropriate. Go with the overall content of your show, that’s probably the move.
Brad Brown
Q: Hey Michael, if you were launching a new podcast right now, with no existing audience or brand to leverage off of, what would you be aiming for from a numbers/downloads perspective?
A: I think the litmus test is at least 500 downloads a day then you could call it a reasonable success. The watermark of very successful is 1,000 downloads a day; if you’re getting 30k-60k downloads a month that’s a pretty good draw and you can monetize that show. My bar for sponsorship is 2,000 a day.
That’s not to say you can’t have a podcast if you only get 200 a day but that switches it from a business model or moneymaker to a hobby, but that also depends on your strategy. Dr. Mark has a big upsell strategy: if he brings someone into his licensing program it’s worth $15k or more! So he has a platform that helps, so it depends on your business strategy and your niche.
Scott W. Mulvaney
Q: Have you put your mic and audio kit recommendations back up online yet? You’ve definitely already been through the beginner gauntlet so being able to research the different package themes you’ve put together is valuable.
P.S. For YouTube video content do you recommend going to the zoom level over a basic AT lapel mic jacked through an iPhone for selfie or iPad stand recording?
A: It’s not me, I didn’t pull them. BSW did. When they revamped their stuff 5 months ago they pulled all their kits down. I did reach out to them the other day and asked where it stands with them, hopefully they are back online.
I’m curious about you the listener: what is your favorite USB interface? I have a Beringer that isn’t great so it’s the one piece I’m upgrading.
To answer your question about the YouTube video content I have the new Sennheiser clip mic digital. It has the real Sennheiser ME 2 microphone capsule, and it’s great for video. If you’re doing high end recordings with a DSLR then I love the Zoom H6, their shotgun microphone is rad.
Niel Reichl
Q: I have just made my first $10 through the podcast Ultimate Guide to the Filipina through a PayPal donate button on my site!!! Thank you to you Michael for the lessons and experiences you have shared.
View all episodes
Happy Fan Mail Friday, everyone! You guys rock, as always. On episode 355 of The Solopreneur Hour we’ve got fan mail Friday: I take your questions and provide the answers.
If you want to join in the festivities find my weekly question request in our Proudly Unemployable Facebook group here. Til then enjoy this edition of The Solopreneur Hour!
More About Fan Mail Friday
Karen
Q: A few weeks ago I saw my first ever Instagram ad… Have you seen any yet?
A: Yes I have!
Q: What does it mean for people using instagram to promote their business that the platform now has ads?
A: It means for people who learn and are early adopters they probably can do a lot of good promotion with these ads.
Q: Will it change anything on Instagram?
A: Yes I imagine it will change everything. The engagement we get now will go down unless you pay to promote that post.
Kinch Reindl
Q: What Facebook page type do you recommend for podcasters? The entertainment category would seem like the logical place since it has options like ‘radio station’ but they don’t have ‘podcast’ in there.
A: Good question. I put Entertainer on mine, I don’t know all the different types. I think you have to go with the content of your show. If your show is about auto racing then sports figure would be appropriate. Go with the overall content of your show, that’s probably the move.
Brad Brown
Q: Hey Michael, if you were launching a new podcast right now, with no existing audience or brand to leverage off of, what would you be aiming for from a numbers/downloads perspective?
A: I think the litmus test is at least 500 downloads a day then you could call it a reasonable success. The watermark of very successful is 1,000 downloads a day; if you’re getting 30k-60k downloads a month that’s a pretty good draw and you can monetize that show. My bar for sponsorship is 2,000 a day.
That’s not to say you can’t have a podcast if you only get 200 a day but that switches it from a business model or moneymaker to a hobby, but that also depends on your strategy. Dr. Mark has a big upsell strategy: if he brings someone into his licensing program it’s worth $15k or more! So he has a platform that helps, so it depends on your business strategy and your niche.
Scott W. Mulvaney
Q: Have you put your mic and audio kit recommendations back up online yet? You’ve definitely already been through the beginner gauntlet so being able to research the different package themes you’ve put together is valuable.
P.S. For YouTube video content do you recommend going to the zoom level over a basic AT lapel mic jacked through an iPhone for selfie or iPad stand recording?
A: It’s not me, I didn’t pull them. BSW did. When they revamped their stuff 5 months ago they pulled all their kits down. I did reach out to them the other day and asked where it stands with them, hopefully they are back online.
I’m curious about you the listener: what is your favorite USB interface? I have a Beringer that isn’t great so it’s the one piece I’m upgrading.
To answer your question about the YouTube video content I have the new Sennheiser clip mic digital. It has the real Sennheiser ME 2 microphone capsule, and it’s great for video. If you’re doing high end recordings with a DSLR then I love the Zoom H6, their shotgun microphone is rad.
Niel Reichl
Q: I have just made my first $10 through the podcast Ultimate Guide to the Filipina through a PayPal donate button on my site!!! Thank you to you Michael for the lessons and experiences you have shared.