Do you struggle with creating blog content that is valuable for your potential customers?

In episode 355 of the Bokeh Podcast, Elisabeth Kramer joins us to discuss simple steps to approach planning and developing content for your site. Listen in as she shares how to create content that serves your clients, along with how she developed content regarding COVID-19 for her wedding couples.

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Planner vs. Coordinator (1:21)

Customer Experience: Think about how you want to be served throughout the whole process. (2:42)

Brand Position: Wedding Planner who is tearing down the wedding industrial complex. (9:51)

Technique for Time: Regimen, Routine, and Boundaries (15:57)

Timeline Challenges: It will change, so your timelines need to be flexible and collaborative. (21:19)

Outsourcing/Delegation: I want to delegate, but I don’t know where to start. (25:26)

Coronavirus Resources: (29:29)

Resources for Wedding Vendors and Coronavirus

Things to Read and Things to Do as a Couple Planning a Wedding During Coronavirus

The Wedding With the Surprise Mariachi Band

What the Hell Is Event Insurance and Do I Even Need It?

Book Recommendations: (32:36)

The Pumpkin Plan - bit.ly/bp-pumpkinplan

Profit First - bit.ly/bp-profitfirst

Daring Greatly by Brene Brown - bit.ly/bp-daringgreatly

bokehbookshelf.com

Creating Content: (50:25)

1. Start with a story you would tell your work friends.

2. Use stories that you’re interested in to connect with your clients.

Writing Articles for Your Audience: Think of your ideal client and what they need in their planning journey. (1:00:51)

photographersedit.com/blog/slowseason

Links

elisabethkramer.com