People do business with people—and the more "You" you can be, and the more you weave who you ARE and what's important to you through everything you put out into the world, the better. Why? Because people get to know the real you, and start to trust you. In this episode, I talk with marketing strategist Krista Ripma about how you can turn real relationships with customers into actual sales. We also break down the three parts of a successful launch, and what an effective social media strategy should look like.