Today on Building Bigfoot, we're on the trail with host Jonathan and ad wizard Logan Prest. We dive into the world of cost-effective lead generation, savvy advertising strategies, and the secrets behind AI targeting. Learn how to craft compelling ad copy, scale your campaigns for maximum ROI (Return On Investment) and manage ad budgets like a pro. Logan shares his unique insights on Meta's platform and offers tips straight from his success stories. It's a gripping talk on making your mark in the digital wilderness, so don't miss this footprint-sized dose of advertising acumen.

In the dynamic world of real estate, Logan Prest stands out as an astute agent with a crafty conversational strategy. Having honed the art of steering dialogue to his advantage, Logan thrives on guiding interactions, to the point his enthusiasm is palpable. It is in these moments that he shines, revealing not just a home, but a vision tailored to your desires. His tactic is to use creativity to anticipate and meet clients' demands before they've even voiced them—starting with what they want before they know they want it. 

Logan’s philosophy revolves around the core principle that great salesmanship is as much about listening as it is about talking. His expertise isn't just in selling properties, it's in understanding the psychology behind every exchange. By inviting the right questions, he positions himself to 'drop the hammer' with a response that resonates deeply with his clients’ aspirations. Behind this lies his belief in being proactive with his narrative, ensuring he's not just sharing information but crafting a story that sells a dream.

Topics Discussed:

• Understanding the cost of advertising opportunities
• Business goals and returns on investment
• Platform-specific advertising insights
• Ad creatives and copywriting
• Launching and scaling ad campaigns
• Refining ads for optimized lead generation
• Audience targeting and split testing
• Tracking and assessment of ad effectiveness
• Budget management and lead value
• Niche marketing and audience concentration

Timestamps:

04:07 Trust your gut, test, and track metrics for success.

13:06 Emphasize platform relevance and alignment with ad copy.

18:51 Trust and consistency are key to a marketing campaign’s success.

22:53 Anticipating and addressing audience questions, and then adapting advertising strategy.

25:43 Monitoring split tests to then adjust to allocate more budget to the more successful ads.

30:01 Understanding your business metrics. 

36:43 Create new ads, focus on community engagement.

43:33 Facebook targets ads based on individual user’s information.

48:54 Consider your ROI and advertising goals for effective campaign management.

Episode Resources:

Logan Prest | Facebook

StreetText | Facebook

StreetText | Website

StreetText | YouTube