In this episode of E-Commerce with Coffee?!, we have a special interview to share with the Amber Engine’s audience. Jason Greenwood, founder and lead consultant of Greenwood Consulting, joins host Nate Svoboda to talk about digital transformation and why it matters.

Throughout the interview, you’ll hear Jason’s views on the current e-commerce landscape and the transition to a digitally-led customer experience.

Grab your favorite brew and enjoy!

0:00-0:27 Intro

0:28-1:07 Introducing Jason

1:08-1:58 What Jason drinks

1:59-7:14 Jason’s background

7:15-11:53 What digital transformation means

11:54-14:56 Digital transformation of B2B experience

14:57-20:55 How to align people in an organization involved in digital transformation

20:55-24:20 Updating and implementing processes during digital transformation

24:21-29:57 Technologies required for digital transformation

29:58-34:52 Changes in data required for digital transformation

34:53-40:45 Overview of “Fit for Commerce” framework

40:46-42:55 Types of companies suited for “Fit for Commerce” framework

42:56-45:19 Risks associated with digital transformation

45:20-46:05 How to get in touch with Jason and his team

46:06-46:21 Outro