Podcasting in 3 Easy Steps

#36 Give guests a good experience (and they might become clients)


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In this episode, Jules explains how to improve the podcast experience for your guests. As well as preparing your guests in advance (listen to Episode 34) you can make the process as enjoyable as possible for your guests. Plus if your guests are happy, they may become clients. 

  1. Listen to what they’re saying & engage fully in the conversation. 
  2. Book an hour long slot with your guest, even if you know your recording will last less time. This gives you the chance to continue the conversation after you’ve stopped recording (which is often when you'll get the best from them as they'll feel most relaxed).
  3. Follow up with your guest by thanking them for taking part, and sharing social media assets and/or a blog post with them. Also, let them know when the episode is live.
  4. This episode was inspired by a talk at The Podcast Show in London in May by Arielle Lisenblatt who was speaking to Toby Goodman so thanks to them for the idea.


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    Podcasting in 3 Easy StepsBy Suzi Dale and Julie-Anna Needham