How did a UK 🇬🇧 electronics vendor successfully expand globally 🌏, competing against industry giants, and grow 🔺 exports to over 40% of their business?

In this podcast episode, John Davies, former Managing Director of TDSi, reveals some of the strategies that transformed a regional Access Control 🚪 vendor into an international player. 🚀

🔑 Key insights include:

✅ How to compete against better-funded competitors from China and the US

✅ Building successful partnerships in Asian markets 🤝

✅ Smart cost management that helped weather the 2008 financial crisis 💰

✅ The secret to winning major contracts against industry giants like Honeywell

✅ Innovative approaches to product development and manufacturing 🏭

⭐ Bonus: Hear John's candid advice for entrepreneurs starting electronics businesses today!

Don't miss this deep dive into real-world business growth strategies for physical security companies.