How emerging brands can bootstrap awesome content marketing: ECRM's Joseph Tarnowski and Mark Evans of The Sasha Group discuss how brands can develop and deploy effective content at scale with limited resources by leveraging man

y of the strategies and tactics Mark discussed in his presentation at our Innovative Tech Program in Chicago. Among these were:

* Developing "hero" content that can be repurposed across various platforms

* Effective storytelling

* Engagement and community-building

* The mobile phone as a powerful content-development tool

They also discussed the importance of viewing your content marketing as part of your business development efforts, and scheduling it regularly as such.

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