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36. How Raissa Gerona Brought REVOLVE to Life Through Expert Branding & Marketing Strategy
We Talk About:
- Raissa’s story
- Taking a branding decision from idea to implementation
- Stepping forward through failure
- Leading with love and care
- Three life lessons
Resources:
- Follow Raissa: @raissagerona
- Follow Alli: @alliwebb
- Follow Lori: @loriharder
- Follow Brittany: @britdrisc
Show Notes:
It takes a lot to build a good brand. No matter what your business is, if you can tap into what makes your brand stand out and take on a meaning beyond itself, you will see massive success. As the Chief Brand Officer of REVOLVE, Raissa has taken social branding to another level. She shares what it takes to build a brand that resonates beyond itself, how to get over the fear of taking bold action, and learning to lead a team with love. There is so much to learn from her.
Question Highlights:
- Can you tell me a bit about your story?
- How do you know what idea you want to move forward with?
- How do you continue to move forward even if you fail?
- How do you lead a team with care?
- How do you not take things personally in business?
- What three lessons do you want to leave to your daughter?
Guest Bio:
Raissa Gerona is the Chief Brand Officer at REVOLVE and co-founder of Alliance Apparel. Leading the REVOLVE Brand Marketing team, Raissa Gerona spearheads the company’s unparalleled influencer marketing strategy, bringing the REVOLVE brand to life with social media activations and events. In 2010, Gerona co-founded Lovers + Friends, the first in-house brand to be brought under the Alliance Apparel umbrella in 2013, and is now one of REVOLVE’s top-selling brands. Gerona continues to build REVOLVE’s brand awareness, lead experiential marketing campaigns and strategy to ensure it is at the forefront of contemporary fashion for savvy millennial and Generation Z consumers.
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By Lori Harder, Alli Webb, Brittany Driscoll
5
219219 ratings
We Talk About:
- Raissa’s story
- Taking a branding decision from idea to implementation
- Stepping forward through failure
- Leading with love and care
- Three life lessons
Resources:
- Follow Raissa: @raissagerona
- Follow Alli: @alliwebb
- Follow Lori: @loriharder
- Follow Brittany: @britdrisc
Show Notes:
It takes a lot to build a good brand. No matter what your business is, if you can tap into what makes your brand stand out and take on a meaning beyond itself, you will see massive success. As the Chief Brand Officer of REVOLVE, Raissa has taken social branding to another level. She shares what it takes to build a brand that resonates beyond itself, how to get over the fear of taking bold action, and learning to lead a team with love. There is so much to learn from her.
Question Highlights:
- Can you tell me a bit about your story?
- How do you know what idea you want to move forward with?
- How do you continue to move forward even if you fail?
- How do you lead a team with care?
- How do you not take things personally in business?
- What three lessons do you want to leave to your daughter?
Guest Bio:
Raissa Gerona is the Chief Brand Officer at REVOLVE and co-founder of Alliance Apparel. Leading the REVOLVE Brand Marketing team, Raissa Gerona spearheads the company’s unparalleled influencer marketing strategy, bringing the REVOLVE brand to life with social media activations and events. In 2010, Gerona co-founded Lovers + Friends, the first in-house brand to be brought under the Alliance Apparel umbrella in 2013, and is now one of REVOLVE’s top-selling brands. Gerona continues to build REVOLVE’s brand awareness, lead experiential marketing campaigns and strategy to ensure it is at the forefront of contemporary fashion for savvy millennial and Generation Z consumers.