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#36 - How to create your brand identity, and support anti-racism, with branding expert Jess Avolio
Jess Avolio, an Ontario-based entrepreneur and branding expert, stops by the Shontavia Show to talk about how she helps creators and entrepreneurs build their brand identity while also publicly supporting anti-racist efforts in her business.
Jess drops lots of knowledge for early-stage business owners and entrepreneurs about how to start building a consistent and dynamic brand. From color palettes and social media strategy to fonts and user experience, Jess provides invaluable expertise for people starting from the ground zero.
She also talks about how recent anti-racist protests around the world motivated her to take a public stance through her business and the feedback she's gotten from her followers and clients.
// Show Summary
01:22 Why entrepreneur Jess Avolio tells people up front that her business is anti-oppressive and anti-racist
03:35 Why Jess decided to leave her corporate jobs for entrepreneurship
07:20 Two methods for setting your rates as a new entrepreneur
11:31 Where Jess thinks new entrepreneurs should start with their branding
13:42 Why Jess thinks user experience is a critical part of the brand process
18:39 Why Jess believes consistency is so important for brands
20:55 How creatives and entrepreneurs can be good clients to their branding professionals
22:44 Why Jess thinks establishing customer trust also includes an anti-racist stance
28:17 Why Jess thinks brands should use their platforms to support anti-oppression and anti-racism
// Show Notes
Where to find Jess Avolio:
Instagram: https://www.instagram.com/j.avolio/
Jess Avolio's website: https://javolio.com/
Is my biz anti-oppressive? https://javolio.com/anti-o/
// Internet + Social Media
Website: https://shontavia.com/
Work with me: http://brandandbusinessacademy.com/
Twitter: https://twitter.com/ShontaviaJEsq
Instagram: https://www.instagram.com/shontaviajesq/
Facebook: https://www.facebook.com/shontaviajesq/
LinkedIn: https://www.linkedin.com/in/shontaviajesq/
Tumblr: http://shontaviajesq.tumblr.com/
YouTube: https://www.shontavia.tv
View all episodes
By Shontavia JohnsonJess Avolio, an Ontario-based entrepreneur and branding expert, stops by the Shontavia Show to talk about how she helps creators and entrepreneurs build their brand identity while also publicly supporting anti-racist efforts in her business.
Jess drops lots of knowledge for early-stage business owners and entrepreneurs about how to start building a consistent and dynamic brand. From color palettes and social media strategy to fonts and user experience, Jess provides invaluable expertise for people starting from the ground zero.
She also talks about how recent anti-racist protests around the world motivated her to take a public stance through her business and the feedback she's gotten from her followers and clients.
// Show Summary
01:22 Why entrepreneur Jess Avolio tells people up front that her business is anti-oppressive and anti-racist
03:35 Why Jess decided to leave her corporate jobs for entrepreneurship
07:20 Two methods for setting your rates as a new entrepreneur
11:31 Where Jess thinks new entrepreneurs should start with their branding
13:42 Why Jess thinks user experience is a critical part of the brand process
18:39 Why Jess believes consistency is so important for brands
20:55 How creatives and entrepreneurs can be good clients to their branding professionals
22:44 Why Jess thinks establishing customer trust also includes an anti-racist stance
28:17 Why Jess thinks brands should use their platforms to support anti-oppression and anti-racism
// Show Notes
Where to find Jess Avolio:
Instagram: https://www.instagram.com/j.avolio/
Jess Avolio's website: https://javolio.com/
Is my biz anti-oppressive? https://javolio.com/anti-o/
// Internet + Social Media
Website: https://shontavia.com/
Work with me: http://brandandbusinessacademy.com/
Twitter: https://twitter.com/ShontaviaJEsq
Instagram: https://www.instagram.com/shontaviajesq/
Facebook: https://www.facebook.com/shontaviajesq/
LinkedIn: https://www.linkedin.com/in/shontaviajesq/
Tumblr: http://shontaviajesq.tumblr.com/
YouTube: https://www.shontavia.tv