In this session we meet my buddy JP owner of Russell Surfboards in Newport Beach. I have been a long time brand loyal shop rider for the Russell brand and am a bit of a fan. We dive into the origin story of an iconic Surf Shop in Newport Beach that has been around since the sixties. We discuss surf shop culture, board design & evolution, and how the shop is thriving even through the pandemic. Lots of very energetic exchange here and great lessons shared here as always. Hope you enjoy!