Angus Grady & Gillian Whitney chat about how: LinkedIn Conversations Are the Path to Conversions. Angus Grady, the Linkedin Unlocker, takes a slightly different approach to business success. It's conversations, not content, that drives his marketing. Based in Hemel Hempstead, England, Angus is a LinkedIn expert who believes in common sense LinkedIn marketing. He's a big fan of "back to basics" training on LinkedIn. Angus likes to use video, audio, postcards, and the phone to get the conversation started. Angus knows how to generate enquiries that convert to sales.