Dan Givon, founder of Shine Windows and The Deck People, breaks down how he built a $5M service business in Toronto by mastering the fundamentals. He shares his systematic approach to hiring, why he tells potential customers all the reasons NOT to work with his company, and how he tracks customer satisfaction through tips and complaints.

Key insights:

• Why he calls 25+ job applicants daily and what he looks for
• His unique "reverse sell" approach that maintains a 96% close rate
• How he manages multiple service lines without losing focus
• The metrics he uses to track customer satisfaction
• Why most contractors fail by trying to grow too quickly
• Raw advice for trade business owners on building sustainable growth

A must-listen for any service business owner looking to scale while maintaining quality and culture.