How you define “The Universe” matters. At least, it did when a 175-year-old company switched to ABM. Derek Slayton, GM & Global Leader, Sales & Marketing Line of Business from <a href="http://dnb.com/" rel="nofollow noopener noreferrer">Dun & Bradstreet</a>, spoke at a #FlipMyFunnel event about how we, as marketers, need to focus on which “galaxies” are most opportune for us… ...and which “solar systems” we’re most capable of reaching.

How you define “The Universe” matters. At least, it did when a 175-year-old company switched to ABM. Derek Slayton, GM & Global Leader, Sales & Marketing Line of Business from Dun & Bradstreet, spoke at a #FlipMyFunnel event about how we, as marketers, need to focus on which “galaxies” are most opportune for us… ...and which “solar systems” we’re most capable of reaching.

How you define “The Universe” matters. At least, it did when a 175-year-old company switched to ABM. Derek Slayton, GM &amp; Global Leader, Sales &amp; Marketing Line of Business from&nbsp;<a href="http://dnb.com/" rel="noopener noreferrer">Dun &amp; Bradstreet</a>, spoke at a #FlipMyFunnel event about how we, as marketers, need to focus on which “galaxies” are most opportune for us… ...and which “solar systems” we’re most capable of reaching.

36: Pivoting a 175 Year-Old Company to ABM w/ Derek Slayton

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?

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36: Pivoting a 175 Year-Old Company to ABM w/ Derek Slayton

36: Pivoting a 175 Year-Old Company to ABM w/ Derek Slayton