Born or Made

36: Podcast Growth Hacks (W/ Megan Shields)


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Here is a brief overview of what we discussed....

  • From insurance to podcast marketing expert. Megan started in financial services, but pivoted into Facebook ads and later niched down to podcasts.

 

  • Chime House Media was born during COVID. She took a risk, started her own business, and now helps podcasters use ads to grow their audience.

 

  • The Trifecta Strategy for podcast growth. Megan shares her three-part system that turns podcasts into powerful marketing tools.

 

  • Ads aren’t just for selling products. She explains how podcasters can use Facebook ads to boost downloads, build an audience, and increase revenue.

 

  • Navigating the ever-changing Facebook Ads Manager. Tips on keeping up with constant updates and avoiding frustration with ad platforms.

 

  • Going all in on a niche pays off. Megan found her sweet spot as the go-to podcast ads expert and is scaling fast.

 

About Megan:

Megan Shields is, as her husband calls her, a snowplow of progress. Starting her sales career at 24 she hit the ground running and became the top 10% of producers in the nation within her first 2 years by using the power of social media. Following her rapid success, she was promoted to Partner at the firm. There, she spent 5 years in management recruiting, developing and training sales professionals for 2 fortune 50 financial firms. In 2019 she and her husband left the snowy area of northeast Ohio and relocated to Charlotte. After realizing how sought after her social media strategies were in corporate America, she decided to start her own business and ChimeHouse Media was born. Alongside her husband they serve clients all over the world, helping them grow their businesses and expand their reach using the power of Facebook and Instagram Ads. She’s a wine & cheese lover and would own 100 dogs if you’d let her.

Connect with Megan:

https://www.instagram.com/chimehousemedia/

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Born or MadeBy Annemarie LaTulip