Priva is a high-tech company that develops hardware, software, and services in the field of climate control, energy saving, and optimal reuse of water. They do that for horticulture, indoor and city farming, and buildings. Priva's CEO Meiny Prins is passionate to help other entrepreneurs make more profit with fewer natural resources.  Her personal mission to make a positive impact in this world became the purpose behind the Priva brand.  In this first episode, Meiny talks about how the food industry needs to be transformed as we are heading toward a disaster if we continue to produce food on a mass scale as we do today.  Meiny is a pioneer in helping small, local, urban food production communities all over the globe. Already for 15 years, she is part of the change in cities like Singapore and Dubai. Check out this episode of '16 minutes of CARE' and hear from this visionary CEO about how we can all create a positive impact.