Your brand's competitive advantage is your brand archetype! Branding your business is about so much more than the visuals: it's business development, brand strategy, and building a brand personality in alignment with your archetype.

In today's video, we explore the creator archetype to develop a brand voice and use branded copywriting and emotional branding in your marketing. Develop a unique brand identity!

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Resources mentioned:

How We Use Brand Archetypes in Copywriting:

• Listen to episode 23
• Watch the YouTube version here!

The Explorer Brand Archetype:

• Listen to episode 33
• Watch the YouTube version here!

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Important info:

Connect with me on Instagram @emmagivenswriter, I would love to get to know you and your aha moment!

Want to know how I can personally help your business? Work with team Emma Givens Content & Copy

Interested in Copywriting Coaching for your business? Book a free discovery call with me!

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