#36 The Front Lines of the Bike Industry with Terence Giesbrecht

Terence Giesbrecht is the co-founder of Skyride, a bike shop located at the base of Silver Star Mountain resort in Vernon, BC. Terence started Skyride back in 2004 with his father, Mike Giesbrecht. Since then, this incredible father-son team has established themselves as a premier mountain bike business in the Okanagan Valley.

Conversation Topics:

• The story of why this father-son duo started Skyride
• Skyride’s early challenges and the hard lessons they learned about building a business
• Terence’s advice to his younger entrepreneur self
• The importance of building a community around your business
• How the bike industry has shifted over the last 18 years
• The unique and inspiring customers that visit Skyride
• Terence’s first-hand recount of the impact COVID-19 has had on the bike industry
• Where Terence sees the bike industry going in the future

and so much more!

Want to connect with Terence?

Follow Terence on Instagram: www.instagram.com/terencegiesbrecht/

Follow Skyride on Instagram: https://www.instagram.com/skyride_/

Head to his Facebook: www.facebook.com/terence.giesbrecht

Join him on Twitter: twitter.com/tgiesbrecht85