Selena Cuffe started Heritage Link Brands to introduce Americans to wines from South Africa. 
Listen to how she used the power of stories to differentiate her line of wines from the myriad of others and win in the marketplace.

Selena Cuffe started Heritage Link Brands to introduce Americans to wines from South Africa. Listen to how she used the power of stories to differentiate her line of wines from the myriad of others and win in the marketplace.

Selena Cuffe started Heritage Link Brands to introduce Americans to wines from South Africa.&nbsp;
Listen to how she used the power of stories to differentiate her line of wines from the myriad of others and win in the marketplace.&nbsp;

36: Wine branding with stories, with Selena Cuffe

Faheem Moosa talks to proven business founders who teach you how to start a business, escape 9-to-5 and create your own freedom. The goal of this podcast is to bring you real life, action-oriented case studies on how to start a business so you learn practical strategies that will help you waltz out of your dead end job with minimum damage. The idea is to introduce you to a wide range of independent small and micro businesses to show you what's possible, so you can choose to start your business in a domain that is right for you. You’ll get to hear from business founders from a variety of online, offline, product and service businesses - writing, photography, music, sports, events, entertainment, travel, technology, health, consulting and many others. Join us at www.radicaltribe.com to get a 10-minute, in-depth text Summary and Action Guide for every single episode, so you don't forget the ideas, strategies, resources and action items you hear on the show.

Share 36: Wine branding with stories, with Selena Cuffe

Sign up to save your podcasts

36: Wine branding with stories, with Selena Cuffe

36: Wine branding with stories, with Selena Cuffe