Maybe you’ve experienced this...

You create a killer piece of copy or content and right when you’re about to hit ‘post’...

You spot ‘something’... one small thing that you know someone, somewhere on the internet won’t like...

So you change it to something they will like (or delete it).

Then you find something else... and change that too.

Before long, you find yourself trying to create something that everyone on the planet will love, and, as we know... that's a recipe for disaster.

"You can't please everyone", right?

Maybe...

Thing is, it IS possible to please everyone, but you need a different approach...

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