Noz Urbina has been working with designers and content creators tackling the challenges of multi- and omnichannel for the last 20 years.  

What he's seen is a trend of counter-productive trends, like trying to create pixel-perfect mock-ups in a digital space (which gave way to responsive design) or trying to run separate mobile content strategies, sites, and CMSs (which gave way to sanity).  But what are we still doing wrong? 

In this livestream discussion, Noz joined Christoph Trappe to discuss:

what’s happening in brands around or world that is helping and hindering progress towards omnichannel harmony

why sometimes more specialism and focus is a bad thing, and

the (live and realtime) questions that are causing you grief when you’re trying to align content and design work around your audience.