As Vegas grew in popularity and air travel became the primary means of transportation for those visiting Las Vegas, the need for large parking lots taking up vast amounts of real estate became an impractical use of space.  Multi levelled parking garages replaced them and the challenge then became, what do we do with all this space.  Some properties expanded their hotel casinos right up to the strip; many were simply destroyed and replaced.  Properties like Caesars & Bally’s chose to repurpose the areas with varying degrees of success.

Caesars never really had the option of moving the property closer to the strip.  The long drive up to the Porte casher is part of the ambience.  The famous fountains are iconic and could never be moved so redevelopment was pretty much the only choice.  While some would argue they still haven’t made proper use of that strip frontage, Caesars will tell you it’s a work in progress.  A major piece in the puzzle is Serendipity 3

Dining, right on the strip, in the elements has become the hot new trend and Caesars was one of the early adaptors.  Serendipity 3 is a restaurant made famous by their original location in NY opened back in 1954.  Their signature dish is the frozen hot chocolate that First Lady Jackie O loved so much she requested the recipe so she serve it at a party.  The owner declined to acquiesce to her request but did offered to come to the party and make it for her.  Today, they sell the recipe in the gift shop.  Offering way more than sweets, the common theme you will notice at Serendipity 3 is unique takes on familiar dishes as well as portion size.  Both are excessive, in a good way, regardless if you order from the takeout window or choose to sit and eat.