While the “Cloud” is sometimes over-hyped and even misunderstood, it's actually a necessity in today's complex and evolving incentives industry. With that said, 360insights is excited to be releasing its 360|TECHCLOUD this week, the first launch in its multi-industry Cloud strategy. More than just the right nomenclature, this "single pane of glass" incentive cloud offers partners and vendors an industry-specific Incentive Automation (IA) platform that combines multiple components that are seamlessly bound together to address a customers' needs in a way that individual components simply cannot deliver on their own. Please listen in as Claudio Ayub and I discuss what the 360|TECHCLOUD really is, why it is so important to the Tech Channel today and what future holds for the first truly dedicated IA Cloud.