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The sunk cost fallacy keeps people stuck—holding on to routines, roles, or mindsets simply because they’ve already invested time, energy, or resources. This episode reframes sunk costs not as losses to protect, but as tuition you’ve already paid. What matters is whether the next decision serves you now.
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https://theweeklydrive.beehiiv.com/
Instagram: performancebyaustin
(760) 685-4445
[email protected]
genesismpc.com
By Austin MerrillSend us Fan Mail
The sunk cost fallacy keeps people stuck—holding on to routines, roles, or mindsets simply because they’ve already invested time, energy, or resources. This episode reframes sunk costs not as losses to protect, but as tuition you’ve already paid. What matters is whether the next decision serves you now.
Support the show
Check out my newsletter!
https://theweeklydrive.beehiiv.com/
Instagram: performancebyaustin
(760) 685-4445
[email protected]
genesismpc.com