The More Relatable I Am as a CEO in Public, the More People I Attract to My Business

In today’s fast-paced business landscape, being a thought leader is about more than just building a following or chasing likes. It’s about creating real impact—both for the people you engage with and the businesses you lead.

Thought leadership starts with expertise. Whether you’re a CEO or an industry expert, sharing your knowledge helps educate and inspire others. But there’s a key ingredient that takes thought leadership to the next level: relatability.

As a CEO, showing up authentically and connecting with others on a human level can significantly amplify your influence. This isn’t just about personal branding; it’s about making yourself an attractor—someone people are drawn to because they see genuine value in what you stand for.

In this episode of The Daily Hint, we explore why the future of leadership isn’t driven by faceless companies, but by individuals who lead with purpose and authenticity. By being relatable, thought leaders can build stronger connections with their audience, foster trust, and ultimately drive business growth.

Key Takeaways:

• Thought leadership focuses on impact, not superficial engagement metrics like likes or comments.

• CEOs who share their expertise authentically attract more people to their businesses.

• In 2025 and beyond, personal relatability will outweigh traditional corporate branding in driving success.

Are you ready to rethink your approach to leadership? Tune in now to discover how relatability can transform the way you lead and grow your business.

Highlights:

00:00 Introduction to Thought Leadership

00:10 The Broader Perspective of Thought Leadership

00:22 Thought Leadership in a CEO Setting

00:45 The Future of Thought Leadership

01:07 Conclusion: Impact Over Engagement

Links:

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Equipment and Software that I use for my Videos and Podcasts!   

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My Book Recommendations: https://www.jensheitland.com/books

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Speaking: https://www.jensheitland.com/speaking

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Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: 

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