I’ve always been trying to figure out what I can give away to build my business.

I would offer free trials, free month or even free year of access to my tools.

I’d even giveaway free ebooks and free time with me.

I mean, that’s what the gurus teach to do right?

Why do gurus teach that?

The main reason why this is what is taught is because that’s what works in the long term.

That’s also what big businesses do and people love those things.

It’s like a free coffer fter buying 10 coffees, or free 6 months of a magazine before paying for it.

Those things work and that’s why they are taught.

Free PDF and tool usage

I also created a few e-books (PDF downloads) t grow my list, and it did work somewhat.

The problem with these free offers is that before someone will want those, they need to already know, like and trust you.

You remember that marketing rule, right?

People need to know, like and trush you before they’ll buy anything from...

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