To be successful school owners need to show customers what makes their service different. The challenge is differentiating enough to stand apart while making sure you still check all the boxes for the parents. Today we talk about five ways that a small business can be effectively be different.

In this episode

5:00 - Product

6:30 - Premium Pricing

7:07 - Demographics

11:15 - Service

13:15 - Business Plan

14:10 - People go because

15:45 - Building relationships

16:40 - Going above and beyond

18:05 - Reputation

20:00 - Reputation Management

21:58 - Active Pursuit

23:55 - Long term vision

26:43 - And then what

27:53 - M squared

28:30 - Price