Most marketing teams feel behind on AI. Dorothea Gam thinks that feeling is mostly wrong, and that the real risk is moving fast without thinking clearly.

In this episode of Frenemies, Julia sits down with Dorothea Gamm, CMO at Mouseflow, a product analytics platform that sits very close to real customer behavior data. Dorothea has been at the forefront of integrating AI into Mouseflow's marketing function and recently led roundtables on AI in marketing at SaaSiest.

This conversation is practical, honest, and grounded in what's actually working — not what sounds good on a panel.

Topics covered in this episode:

• Why most companies have AI activity, not an AI strategy, and why that's okay for now
• The "chill pill" take: why you're probably not as behind on AI as you think
• How to start with AI when your data foundation isn't perfect yet
• Why Claude is transforming how marketing teams work with data in real time
• The death of MQL scoring, and the shift to signal-based intent
• How AI is changing the collaboration between sales, marketing and product
• Where human judgment still matters most in marketing decisions
• Why your competitors have access to the same AI tools

Follow Dorothea Gam on LinkedIn

 Learn more about Mouseflow