Are you interested in using e-commerce to sell to the huge number of Chinese online consumers? Avenue 51 have developed a ridiculously simple route to market for British companies selling consumer goods. Their new distributor model is used by 100 British brands including Waitrose, Royal Mail and Brompton Bikes to sell easily and efficiently into the world’s biggest online market.

My name is David James and in this episode of UK Export Advice I talk to Byron Constable, Chief Marketing Officer at Avenue 51 about how they have made the difficult process of selling online to China very, very easy.