The Delivery Prophets

37. Delivery as a Skill: Lessons From Fat Pizza’s Growth


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Sunny Chhina is the CEO and co-founder of The Fat Pizza, a rapidly expanding franchise operation opening one store per week across the UK. Starting in his family's Perfect Pizza business at age 12, Sunny has built a tech-forward delivery empire that combines traditional hospitality values with cutting-edge AI and automation. As chairman of the Pizza and Pasta Association, he shares insights on scaling through franchising, the future of delivery, and how family businesses can embrace innovation while maintaining their core essence.

In this episode, we discuss:

  • Growing from family pizza shop roots to tech-forward franchise empire
  • Using AI and automation to optimise delivery operations and menu personalisation  
  • Franchising vs equity models and maintaining control while scaling rapidly
  • The critical importance of volume and own-driver fleets in delivery success
  • Balancing traditional hospitality values with modern technology innovation

Links mentioned in this episode:

Sunny Chhina on LinkedIn

Fat Pizza 


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The Delivery ProphetsBy theDelivery.World