The year is so close to being 2020. Let’s start evolving with the times and quit giving our prospects pitches that are boring, bland, generic, mediocre, and status quo.

We need to feed the life back into this process with the REASON theory.

I’m Dale Dupree, Leader of the Sales Rebellion, here to tell you about igniting a prospect’s emotional spectrum:

What you’ll hear about:

• The REASON theory is to radically educate and share one's narrative
• Why story is better than just about anything else
• Sparking curiosity and credibility
• The importance of nuance

Check out this resource I mentioned during the podcast:

• The Crumpled Letter

This series is co-hosted by Dale Dupree at The Sales Rebellion.

Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes?

Sign up today: http://sweetfishmedia.com/big3

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.