Why are doctor deepfakes on the rise? Is this just the next iteration of "snake-oil"? What will happen to our trust in the medical profession?

Sources and links:

4 ways to future-proof against deepfakes in 2024 and beyond - World Economic Forum

The Doctors Are Real, but the Sales Pitches Are Frauds - New York Times

AI-generated content is raising the value of trust - The Economist

A Dubai Chocolate Theory of the Internet - Search Engine