As lawyers, we have so many self-imposed limits on our communication, especially about showing personality or humor. We fear the air of informality will make us look unprofessional or immature. But, clients don't want to deal with a robot! Empathy and humor ASSUME trust, so why not use that to your advantage with your clients?

Copywriter and comedian Lianna Patch joins us to give us all the reasons we should be injecting humor and humanity into our communication - and finding the right balance for your practice.

Plus, learn some great tips on how to work with copywriters!

Find Lianna on Twitter @punchlinecopy, at https://punchlinecopy.com or https://snapcopy.co/

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