Knowing what you don't want is sometimes just as important as knowing what you do want. That was definitely the case for Nicole Holland, who literally escaped from jail by quitting her job as a correctional officer to discover a more fulfilling way to make a living. Now Nicole hosts online summits about how to build a business, and helps experts learn how to present themselves effectively on podcasts. In this episode, Nicole will discuss some of the possible paths she pursued and abandoned along the way to her current career, tell us what qualities she thinks make podcasts unique in the media landscape, and explain why the process of writing things down on paper is valuable regardless of whether you ever refer to those notes later.