<p>Martin Quitzke, Venture Development Manager at Audi, talks about Denkwerkstatt, Audi’s innovation hub in Berlin. During the conversation he describes the skillsets and capabilities needed to extend a company's product portfolio and talks about the relevant methods to be applied.</p>

Martin Quitzke, Venture Development Manager at Audi, talks about Denkwerkstatt, Audi’s innovation hub in Berlin. During the conversation he describes the skillsets and capabilities needed to extend a company's product portfolio and talks about the relevant methods to be applied.

37. Expanding Audi’s Product Portfolio with an Innovation Hub

The Innovation Roundtable® Insights Podcast features interviews with leading corporate executives and professors in the innovation landscape. Our aim is to delve deep into innovation issues, ask the hard questions and illuminate perspective in key areas, such as innovation culture, emerging tech, digital transformation, and more.

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37. Expanding Audi’s Product Portfolio with an Innovation Hub

37. Expanding Audi’s Product Portfolio with an Innovation Hub