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#37 - Expanding into emerging markets through local payment methods
Pablo and Lucas discuss the importance of accepting local payment methods when expanding into new markets in Latin America, particularly Brazil, whilst managing currency risk and maximising sales. Pablo shares valuable insights for businesses entering the Brazilian market, emphasizing the importance of strategic partnerships and leveraging influencers for marketing success.
Pablo Klein founded Primefy, a cross-border payment solution supported by the Department for Business & Trade of the UK Government. He previously managed teams at Shopify, Booking.com and Tide Bank, scaling payments-related products.
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By Lucas CallejaPablo and Lucas discuss the importance of accepting local payment methods when expanding into new markets in Latin America, particularly Brazil, whilst managing currency risk and maximising sales. Pablo shares valuable insights for businesses entering the Brazilian market, emphasizing the importance of strategic partnerships and leveraging influencers for marketing success.
Pablo Klein founded Primefy, a cross-border payment solution supported by the Department for Business & Trade of the UK Government. He previously managed teams at Shopify, Booking.com and Tide Bank, scaling payments-related products.