This episode is about the pros and cons of being (in my case, very mildly) famous in your industry

I’m joined by LinkedIn legend, founder of The HoLT, and all-round wonderful human Lea Turner.

Lea knows a thing or two about being famous - she’s built a following of over 208k followers across LinkedIn, Instagram and Threads.

In the episode we talk about…

- how Lea built her huge following

- what’s changed since she started posting on LinkedIn

- why fame is a luck multiplier

- how to get “more famous” in your industry

- why being famous isn’t all sunshine and lollipops

I invited Lea onto the podcast because sometimes I walk into a room and a couple of people know who I am, but I don’t know who they are. For Lea, it’s like that times a hundred. This balance of “power” is sometimes a bit strange to navigate, so I wanted to know how Lea copes with her microfame and what tips she has for people looking to grow their “personal brand”.

I hope you enjoy listening in on our candid conversation.

About my co-host - Lea Turner

Lea Turner is founder of The Holt, the community where freelancers, solopreneurs, and small business owners connect, share ideas, and grow together.

Before starting The HoLT Lea spent four years training people how to use LinkedIn to grow their business, and she should know having amassed (at the time of recording) over 176,000 LinkedIn followers. Find Lea on LinkedIn right here.

Tracklist

This episode is named after the Lady Gaga album Fame Monster, with notable tracks Paparrazi, Money Honey and Beautiful, Dirty, Rich 😎

Guesting

After I put it out there that I wanted to guest on more pods*, the lovely Lucy Heavens invited me onto her CMO Therapy podcast. My episode is out today, all about tone of voice. I had a lovely big ol’ chat with Lucy getting all passionate about word stuff.

Listen right here :)

Excuses, excuses

I hoped to get this episode out about two weeks ago. But I was too busy with work. Then last week I was too busy having fun with my pals at The Marketing Meetup conference. ICYMI here’s my highlight reel from Dave Harland’s talk.When Ben left the podcast, I was determined to keep up putting episodes out every two to three weeks. But a heaptonne’s changed since then. Before, I was working with my three retainer clients (Copy Or Die, The Marketing Meetup, Bignose & Beardy).

Now, I’m still working with all three. But my role at Copy Or Die has, er, grown somewhat. Instead of working with COD founder Dave Harland one day a week I’m now full time as Dave’s Managing Partner and Brand Voice Lead. Which is a blimmin dream - he’s brilliant to work with and we have a lot of fun. Most importantly, our clients are happy bunnies. We’ve been nagged/advised by friend of the show (and next time’s guest) Jonny Rose on how to use video to better demo what we do. So expect some absolute cringe attempts as we “build in public” *gulp*.

Byeeeeeee,

Mel PS: This was a long episode, so Will’s Bookshelf gets a break this time.

Find my producer, theme composer and man with a plan Ant Henderson on LinkedIn.

And listen to indie business club wherever you cast your pods.

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit indiebusinessclub.substack.com