Griff Jaggard, co-founder and CEO of FireDisc Cookers, joins us to share how a gifted plow disc and a few buddy trips turned into a nationally distributed portable outdoor cooking brand.

Griff talks about starting with no consumer product experience, landing their first retail deal with Buc-ee's, building a product tough enough to stop a .357 Magnum, and learning from the founders of YETI.

He also gets real about the impact of tariffs on small businesses, the shift to direct-to-consumer, building a passionate customer community on Facebook, and why the best advice he can give founders is: don't go at it alone, and don't quit.