As the holidays approach, all we can think about is REVENUE! But what we don't want to do is over discount. Have you ever gotten emails from companies where every, single one is a sale? Not. Good. Every time we send an email, we condition our recipients a little further. We are, after all building long-lasting relationships with our email marketing. Because of this, holidays or not, we need to remember that there is a human being on the other end ready to open.

So while you are going to be offering some of the best sales of the year, remember that not all emails should be a sale. Think about how you can tie in educational, value-add moments that naturally relate back to a product. Gift guides, best gifts of XXX, things like that...work the best!

For this special holiday planning occasion, I am bringing back episode 5 that covers how to strike the discount balance. You'll want to take a listen ahead of go time.

Remember to send questions my way at [email protected]