In this episode of "Be the Anchor," host Kari Lotzien is joined by LinkedIn expert Tony K. Silver to discuss how small business owners can optimize their LinkedIn profiles and leverage the platform to generate leads, build relationships, and increase sales. Tony is a multi-award-winning LinkedIn profile expert. He shares practical tips and insights from his extensive experience since 2009, providing listeners with actionable strategies to enhance their LinkedIn presence.

Key Points in this episode:

1. 4 Keys to Optimizing Your Profile 
2. Posting on Linked In - quality content, consistent approach and engagement
3. Using the platform for lead generation, relationship building and sales.
4. Practical tips to improve your visibility through SEO and indexing

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Contact: 

Tony K Silver - Website

Tony K Silver - Linked In

Kari Lotzien - Linked In

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