In this episode of The CLEAR Pod, Monica Pina sits down with Travis Crane, the Media and Content Specialist for The Clear, for an engaging discussion on the complexities of cannabis marketing and content creation. Travis shares his journey from experimenting with cannabis in college to becoming a key player in the cannabis industry, starting with a blog he created to review strains he purchased from dealers. He discusses the challenges of monetizing cannabis-related content due to advertising restrictions, reflecting on his early experiences with WordPress and Google Ads. 

Travis and Monica delve into the broader issues surrounding cannabis marketing, particularly the difficulties of promoting products on social media platforms like Instagram and Facebook, where stringent rules and shadow banning can severely limit visibility. Travis provides insights into how these platforms' policies are influenced by federal regulations, even in states where cannabis is legal. The conversation also touches on the broader implications of social media censorship, comparing the limitations faced by cannabis marketers to those encountered by creators discussing other sensitive topics. 

This is the first part of a two-part series, offering a behind-the-scenes look at the obstacles and strategies involved in cannabis marketing today. Stay tuned for the next episode, where the discussion will continue with more in-depth analysis and practical advice from Travis Crane. 

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