Building a successful app requires both art and science work in harmony. CTO Brad Ash joins Tim on the podcast to discuss the development of Fruitful, a fertility mentorship service he co-founded with his wife. Brad chats with Tim about the personal story that led to the creation of Fruitful, how difficult it is to supervise yourself when you’re building out the software, the importance of user feedback and focusing heavily on the user’s experience, and how to give users a reason to be excited to use your app.