Rand Fishkin is the Founder of Moz and author of the new book 'Lost and Founder.' He is also the Co-Founder of SparkToro. Rand's new book reads part handbook for founders and a documentation of Rand's journey going from working for his Mother's ad agency to starting, then ultimately leaving Moz. In this episode, Rand opens up about writing the book - we discuss how VC funding is not right for every company, his fight with depression as a founder and the different approach he is taking to funding his new company Spark Toro