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37. Rob Giglio on Platforms & Ecosystems at Canva
In this episode, Avanish and Rob discuss:
Show Description
This season features conversations with key decision-makers who have shaped the evolution of today's leading technology platforms and ecosystems. We talk to C-suite executives, board members, investors, and others who must be brought into the platform journey.
In this episode, Avanish and Rob discuss how Canva is scaling from a beloved consumer product to a global enterprise platform—and the frameworks, partner strategies, and customer-first principles guiding that evolution.
About Rob Giglio:
Rob Giglio is Chief Customer Officer at Canva, where he leads the company's go-to-market, enterprise, and ecosystem strategy as Canva scales from a beloved consumer product to a global business platform. Rob brings a rare cross-industry perspective to platform building, having spent the early part of his career at world-class consumer brands including Procter & Gamble, Clorox, Gap, and Williams-Sonoma before moving into tech. He served in senior leadership roles at Adobe, DocuSign, and HubSpot before joining Canva. That consumer-first lens—centered on brand clarity, customer orientation, and ease of use—shapes how he thinks about product, partnerships, and growth. At Canva, Rob is focused on helping businesses of all sizes realize the value of design and communication as a platform capability, while building an ecosystem that is, in his team's words, "as easy to integrate with as Canva is to use."
About Canva
Canva is a global visual communication platform used by more than 260 million people every month. Founded in Australia, Canva makes design accessible to everyone—from students and solo creators to the world's largest enterprises. The company recently crossed $4 billion in ARR and gives away over $1 billion in software annually through its education programs, serving more than 100 million students worldwide. Canva's platform includes AI-powered design tools, an open API ecosystem, and integrations with leading platforms including OpenAI and Anthropic. Learn more at canva.com.
Host Avanish Sahai
Avanish Sahai is a Tidemark Fellow and served as a Board Member of Hubspot from 2018 to 2023; he currently serves on the boards of Birdie.ai, Flywl.com and Meta.com.br as well as a few non-profits and educational boards. Previously, Avanish served as the vice president, ISV and Apps partner ecosystem of Google from 2019 until 2021. From 2016 to 2019, he served as the global vice president, ISV and Technology alliances at ServiceNow. From 2014 to 2015, he was the senior vice president and chief product officer at Demandbase. Prior to Demandbase, Avanish built and led the Appexchange platform ecosystem team at Salesforce, and was an executive at Oracle and McKinsey & Company, as well as various early to mid-stage startups in Silicon Valley.
About Tidemark
Tidemark is a venture capital firm, foundation, and community built to serve category-leading technology companies as they scale. Tidemark was founded in 2021 by David Yuan, who has been investing, advising, and building technology companies for over 20 years. Learn more at www.tidemarkcap.com.
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By Tidemark
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In this episode, Avanish and Rob discuss:
Show Description
This season features conversations with key decision-makers who have shaped the evolution of today's leading technology platforms and ecosystems. We talk to C-suite executives, board members, investors, and others who must be brought into the platform journey.
In this episode, Avanish and Rob discuss how Canva is scaling from a beloved consumer product to a global enterprise platform—and the frameworks, partner strategies, and customer-first principles guiding that evolution.
About Rob Giglio:
Rob Giglio is Chief Customer Officer at Canva, where he leads the company's go-to-market, enterprise, and ecosystem strategy as Canva scales from a beloved consumer product to a global business platform. Rob brings a rare cross-industry perspective to platform building, having spent the early part of his career at world-class consumer brands including Procter & Gamble, Clorox, Gap, and Williams-Sonoma before moving into tech. He served in senior leadership roles at Adobe, DocuSign, and HubSpot before joining Canva. That consumer-first lens—centered on brand clarity, customer orientation, and ease of use—shapes how he thinks about product, partnerships, and growth. At Canva, Rob is focused on helping businesses of all sizes realize the value of design and communication as a platform capability, while building an ecosystem that is, in his team's words, "as easy to integrate with as Canva is to use."
About Canva
Canva is a global visual communication platform used by more than 260 million people every month. Founded in Australia, Canva makes design accessible to everyone—from students and solo creators to the world's largest enterprises. The company recently crossed $4 billion in ARR and gives away over $1 billion in software annually through its education programs, serving more than 100 million students worldwide. Canva's platform includes AI-powered design tools, an open API ecosystem, and integrations with leading platforms including OpenAI and Anthropic. Learn more at canva.com.
Host Avanish Sahai
Avanish Sahai is a Tidemark Fellow and served as a Board Member of Hubspot from 2018 to 2023; he currently serves on the boards of Birdie.ai, Flywl.com and Meta.com.br as well as a few non-profits and educational boards. Previously, Avanish served as the vice president, ISV and Apps partner ecosystem of Google from 2019 until 2021. From 2016 to 2019, he served as the global vice president, ISV and Technology alliances at ServiceNow. From 2014 to 2015, he was the senior vice president and chief product officer at Demandbase. Prior to Demandbase, Avanish built and led the Appexchange platform ecosystem team at Salesforce, and was an executive at Oracle and McKinsey & Company, as well as various early to mid-stage startups in Silicon Valley.
About Tidemark
Tidemark is a venture capital firm, foundation, and community built to serve category-leading technology companies as they scale. Tidemark was founded in 2021 by David Yuan, who has been investing, advising, and building technology companies for over 20 years. Learn more at www.tidemarkcap.com.
Links